Keeping the Air Flair Virgin Blue Essay Example | Topics and Well Written Essays - 1500 words

Keeping the Air Flair Virgin Blue - Essay Example The various value additions to the core competencies of the airlines facilitate better response and provide the firm with necessary differentiating elements to gain leverage against the new entrants and other competitors.  The businesses across the regions have become highly competitive because the technology and rapid globalization have significantly altered the dynamics of business across the globe. Strategic marketing plans have become the crucial part of promoting products and services of an organization because they involve development and execution of goal oriented procedures to deliver value to the customers. Hence, to maintain competitive advantage, Virgin Blue Airlines needs to identify and analyze factors so as to meet the challenges of fast changing business environment.  Virgin Blue airline is one of the leading airlines that are facing stiff competition from other low-cost airlines. In the cutthroat environment of competitive business, the company needs to evolve the innovative business strategy to gain leverage over its competitors. The company has adopted creative communication strategy to promote the changes. The price war amongst the various airlines has significantly impacted the performance outcome of Virgin Blue. It also faces challenges from the rising cost due to inflationary trend and competition from new entrants in the industry. Thus, the highly competitive environment of global business has forced the Virgin to evolve new business strategies. The company has adopted more aggressive communication strategy to promote its strategic goals and value added product and services.  Virgin blue has realized the futility of entering into the price war and instead decided to change its business strategy to maintain its market position. It has adopted best-cost strategy that encompasses competitive pricing with distinct differentiating elements which would make it attractive to the customers. In a fiercely competitive business environment whe n the global economy is under tremendous pressure.